No sooner had I written that “creative work such as logo design will be the last knowledge work to be automated” than, you guessed it, an AI for designing logos popped up, courtesy of Peter Diamandis’ “Abundance Insider”.  Go to http://emblemmatic.org/markmaker/#/ and enter a company name. A series of logos will appear. But it doesn’t end there. You tell it which ones you like, and tweak them if you want. As you scroll down, it will use genetic algorithms to create more logos that you may like better.  Within a couple of minutes it had generated the passable:

and in true bleeding edge AI fashion, sent my MacBook fan speed soaring.

A top-notch logo designer would scoff. The FedEx arrow (http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works) isn’t coming out of this any time soon. But an average logo designer might feel the wind of change blowing a bit of a chill across their neck.

Posted by Peter Scott

Peter Scott’s résumé reads like a Monty Python punchline: half business coach, half information technology specialist, half teacher, three-quarters daddy. After receiving a master’s degree in Computer Science from Cambridge University, he has worked for NASA’s Jet Propulsion Laboratory as an employee and contractor for over thirty years, helping advance our exploration of the Solar System. Over the years, he branched out into writing technical books and training. Yet at the same time, he developed a parallel career in “soft” fields of human development, getting certifications in NeuroLinguistic Programming from founder John Grinder and in coaching from the International Coaching Federation. In 2007 he co-created a convention honoring the centennial of the birth of author Robert Heinlein, attended by over 700 science fiction fans and aerospace experts, a unique fusion of the visionary with the concrete. Bridging these disparate worlds positions him to envisage a delicate solution to the existential crises facing humanity. He lives in the Pacific Northwest with his wife and two daughters, writing the Human Cusp blog on dealing with exponential change.

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